Kennedy L.


Am a highly skilled strategic planning,execution and sales and marketing professional with proven experience in building professional relationships, developing successive sales strategies, developing and implementing new strategies and procedures ,am confident that my in-depth experience will enable me achieve the set targets. Additionally, am a business leader with the vision, drive and passion that takes businesses to their next level of great success .My leadership philosophy is grounded in people development, fiscal discipline and a marketability to integrate sales and driven focus with great marketing, people and operations, supply chain and distribution to create best​-​in​ class processes that drive the flow of information and product across large, complex business structures.I build teams that achieve peak performance by providing the training, motivation and tools to ensure team success.
For the past 5 years,I've been implementing a health ,hygiene and renewable energy program whilst training,motivating & ​managing a team of 700 sales staff, in Rwanda at Delagua Health Rwanda Ltd(Vestergaard partner in Rwanda) , in partnership with Rwandan Ministry of Health.These program involves setting up a robust retail structure for the distribution of over 255,000 energy saving cookstoves ,over 95,000 water filters and 55,000 solar home systems in rural Rwanda gearing towards increasing access to energy, alleviating energy poverty levels and improving the lives of over 2.5 million rural households ,thereby earning $15M in product sales revenue.

Key Skills
• Sales and Marketing.
• Competitive analysis.
• Strategic Business Planning & risk management.
• Customer Retention.
• Channel agency network development.
• Off-grid solar electrification development expert..
• Partnerships building guru.

Honors & Awards

Africa Energy Innovation Award 2017 Winner.
TERRAPINN-Africa Energy Awards Organizer


Retail Consulting Director
DelAgua UK Group
February-2015 - Present

1. Develop and execute a long term strategic plan including a detailed launch plan, for
the retail/commercial business in Rwanda.
3. Define and establish the retail brand in Rwanda, working with local and
international consultants and agencies to launch an appropriate marketing
4. Establish a pricing strategy and sales distribution structure.
5. Recruit and train a skilled workforce of 700 sales representatives (it is anticipated
that these will be selected from the 4000 people involved in the delivery of the
DelAgua Health Program).
6. Develop and implement an effective management structure which can be replicated
in other markets/geographies over time.
7. Develop, refine and manage an incentive structure for the regional sales team.

Regional Sales and Partnerships Director.
Plexus Energy
February-2012 - January-2015

In-charge of all marketing activities within Kenyan, Ugandan and Rwandan
 Interacting with channel partners and subsidiary office sales staffs, and identifying
and engaging new channel partners in promising underserved regional markets.
 Determining the demand levels for our services and tracking progress to increase
market share and profitability.
 Develop and implement initiatives to engage and communicate with channel
 Developing and implementing a sales strategy to meet business objectives and
volume targets coupled with budgeting and strategy implementation co-ordination.
 Undertake continuous analysis of competitive environment and consumer trends
and communicate that information within the company and channels as
 Working closely with donors, NGOs, Governments, Saccos, MFIs & other financial
institutions, philanthropic organizations through partnerships to scale up products’
adoption and community solar lighting projects.
 Managing Donor grant funds in-line with the project objectives and guidelines.

Regional Sales Director-Kenya,Uganda,Tanzania
MultiLink Energy Group.
February-2010 - January-2012

Responsible of all regional market-side functions of the direct sales business:
recruiting and managing regional managers and senior field sales managers.
 Setting up supply chain operations; training and leading the field sales team to
create a large distribution network comprising hundreds of Business Managers and
thousands of off-roll, village-level Business Associates in both countries.
 Monitor and manage liability products sales and marketing campaigns as and when
they come up.
 Conduct continuous analysis of sales performance and proffer ways to improve
where necessary.
 Implement a pricing methodology and parameters for customer and product
 Identify new product opportunities and participate in the implementation.
 Identify and build relationships with strategic alliances to fast-track the
achievement of the bank’s personal segments and product strategies at optimal
costs and efficiency levels.

 Reason for leaving: The Company converted into a charitable foundation.

Direct Sales Manager.
Smart Tv Kenya
January-2010 - December-2010

Identifying sales opportunities and presenting benefits and key features of products
effectively to acquire new business.
 Communicating with the existing accounts to increase or maintain levels of the
business activity.
 Communicating with potential customers through telephone to develop an effective
pipeline to succeed new business
 Accomplishing the agreed levels of calling activity to raise revenue or volume
 Adhering to the company external or internal customer care and equal opportunity
procedures and policies.
 Developing a high caliber, highly motivated, disciplined and productive team
capable of meeting their sales targets.
 Coordinating, supervising and motivating Direct Sales Agents in the unit and ensure
that company policies and procedures are observed and performance standards
regarding profitability and efficiency are attained.
 Closely monitor and co-ordinate the implementation of the corporate Business
Strategy and ensure that the sales force achieve their objectives within the set

 Reason for leaving: Company closed down her Kenya operations..

Financial Advisor –Insurance Cover& investment Products.
Starlit Insurance Brokers ltd.
March-2007 - January-2009

Prospecting for clients for the provision of insurance and investment services and
products including unit trusts, life insurance, monthly investment plans, education
plans, General insurance, Retirement planning, offshore products etc.
 Introduce and sell investments to customers and prospects through preparing and
presenting a financial plan to the clients and monitoring their progress towards
achieving their goals.
 Maintain a regular follow-up with clients to maintain a strong customer service.


Marketing management
Kenyatta University
September-2009 - December-2014

BSC.Tourism Management-Distance learning.