nabil k.

Summary

Experienced Marketing and Commercial Director with extensive strategy and operational experience in diverse emerging markets.
Grown revenue and market shares for telecom operations in Africa (Tunisia, Côte d'Ivoire, Central African Republic, Congo Republic, Burundi, South Sudan, Tanzania).

Experience

Senior Marketing Consultant
MTN
Congo (Brazzaville)
June-2018 - Present

Project manager, leading the Marketing team to develop a new youth platform for generation Z digital and data users. The deliverable includes:
a. Applications (iOS and Android), web App, web site, and a digital messaging system.
https://play.google.com/store/apps/details?id=com.widgeconsumer
A 360° digital experience for Congolese youth, coupled with an existing, live stream TV & VOD platform:
https://play.google.com/store/apps/details?id=rw.afrikastream.brazza&hl=fr
b. Creating a lifestyle that gives more value than just basic telecom benefits; by building a strong business partners network 300 Shops, (schooling, fashion, food and beverage, dancing), In Brazzaville, Pointe Noire, Oyo, Ouesso, Dolisie & Owando.
c. Had the lead on “on the field activation” and partners POS branding.
Designed the “Widge” GTM strategy in line with the marketing team. Including ATL, TTL and BTL. Digital communication strategy was key.
Supporting the marketing team to develop a similar program targeting the high value customers.
Supporting the marketing team on CVM to develop and pilot the data revenue stream using analytics dedicated CVM tools.
Applying a mid-term Data strategy driven by Net Promoter Score.

Business Development – Consultant
ARPU plus - Africa
Tunisia
February-2016 - May-2018

Identify Opco and business needs, we propose tailored products such as:
Online gaming platform, streaming platform, DCB solutions.
http://play.shofha.com/#/
https://www.lp.es2al.com/?lang=en

Managing Director
Red Design & Advertising (Distributor for Orange Tunisia)
Tunisia
February-2017 - January-2018

The company is a telecom products distributor. We distribute the products of Orange Tunisia. Specialized on BTL and branding activities, we cover strategic points of sales with an exclusive distribution network. Such as bus, metro, train networks, boats & airports.

Chief Marketing Officer
LapGreen / Gemtel
South Sudan
October-2014 - February-2016

Head of the Marketing department & EXCO member, in charge of: Marketing, Customer Care and Reporting (Group and Opco).
Launched a bundle of new VAS, exclusively based on revenue share with no CAPEX.
Negotiation and implementation of ONA (One Network Area) roaming tariffs, East African Community (Uganda, Tanzania, Rwanda, Burundi, Kenya, South Sudan).
Negotiation and implementation of direct links with neighboring countries.

Consultant / Commercial Director
SMART East Africa
Tanzania, United Republic Of
June-2014 - September-2014

In charge of Marketing, Sales, Corporate, ISP & Customer Care.
Reorganized the commercial department, assessment, termination, new recruitment, salaries review, commissioning review and training plans for staff & partners.
Revamped and deployed the ISP products - LTE technology.

Director of Operations West Africa
Mobilera ME
Cote d'Ivoire
April-2012 - December-2013

Annual turnover // 7.2 million USD.
We work exclusively with Etisalat on the 6 African markets, under the brand "MOOV".
The main goal of the company is to maximize the customer's value and reduce the churn.
Main achievements:
- Launched the company regional main office in Ivory Coast.
- Negotiated over 200 exclusive win-win contracts with new business partners in order to give sustainable advantage to MOOV subscriber’s base.
- Successfully conducted the company product deployment for “MOOV” in 6 African countries: Benin, Central Africa Republic, Gabon, Ivory Coast, Niger & Togo.

Chief Commercial Officer
Orascom Telecom
Central African Republic
October-2009 - December-2011

Annual turnover // 33.6 million USD.
Responsible for the company Marketing, Sales and Customer Care activities, EXCO member.
Main achievements:
- Improved the company market position, moving it from challenger with 30% Market Share to a leader with more than 50% MS.
- Achieved 60% total subscriber base growth and + 20% annual revenue growth,
- Successfully lead the rebranding,
- Launch of the call center.

Marketing Director
Orascom Telecom
Burundi
August-2009 - October-2009

Annual turnover // 72 million USD.
That was a short-term mission.
Main achievements:
- Lead the 1st phase of the rebranding from U-com to léo.
- Managed the marketing department reorganization.
- Developed the New Products Roadmap for 2010.

Marketing Director
Nationlink, Bintel LTD
Central African Republic
January-2009 - August-2009

Annual turnover // 7 million USD.
EXCO member.
Main achievements:
- Creation of the marketing department: recruitment, training, implementation of the reporting system, implementation of new P & S, implementation process (concept, BC, group approval, specifications, feasibility, integration, training, communication, commercial launch).
- In 6 months, growth of + 46% in terms of subscriber,
- Launch of the call center,

Education

Master Degree "Maîtrise"
IHEC Carthage Tunisia
Tunisia
September-1999 - June-2003

Master Degree in business studies.
"Maîtrise en hautes études commerciales"