With sound working experience in multiple African countries including Ethiopia, Kenya, Tanzania, Ghana, Zambia, Botswana, Malawi, Lesotho and South Africa; Allen has contributed significantly to the Commercial operations of global multinationals, private equity firms and family businesses.
Allen’s forte is his aptitude to envision, create and implement highly-successful growth initiatives based on his exceptional grasp of local country cultures in both emerging and established markets.
Allen’s familiarity with, and respect for local customs has enabled a robust multi-territorial professional network, allowing him to campaign convincingly to implement progressive business advancements.
Allen is a tenacious and resilient expert that thrives at granular level to optimise or establish businesses from scratch. With an analytical approach and innate ability to distil complex challenges into clear solutions, Allen drives multifaceted portfolios comprising brand innovations, marketing
initiatives, improved sales and distribution capabilities; and enhanced team performance.
With proficiency in the Consumer Goods sector and in Digital Product platforms, Allen is primed for an invigorating challenge to develop commercial enterprises within the economies of Africa.