Leopold O.


Dear Hiring Managers

I am writing to express my interest for any job opportunities in the field of Sales, Business development, project management, supply chain or country/market/cluster management. I believe that I have the skills and the experience that could benefit any of your present or future clients.

As a well-rounded senior professional with a distinguished track record in leading business at operational and strategic levels, engaging senior stakeholders, and substantially improving business performances, I stand to significantly contribute to any company’s business objectives.

I am dedicated, hard working and enthusiastic, with a deep passion for sales and business development. I have worked and successfully led a variety of complex projects over 15 years in a FTSE 100 truly global company with real impact on the bottom line as shown by the +15% UOP growth per annum over the last 4 years in Mali Cluster position.

Thank you for taking the time to consider this speculative application. I would welcome the opportunity to meet or/and discuss the many ways I feel I can contribute to any of your client’s success.

Should there be no current vacancies suitable to my profile, I would be grateful if you would keep my CV on file for any future possibilities.

Yours sincerely,

Leopold Okale Aliana


Founder & CEO
Okale & Son's
September-2020 - Present

Newly created real estate development company based in Douala, Cameroon with a portfolio of assets worth circa £1m across a few cities in Cameroon.

Key Responsibilities:
1) Development of a 4-storey commercial building in progress in Bonadiwoto not far from the high end Bonapriso residential area in Douala, Cameroon
2) Development of 3 hectares of land for future real estate projects in the Missole area, 30 km from Douala

Key Achievements:
1) Secured the land and completed all regulatory and technical paperwork for the 4-storey building’s construction
2) Okale & Son’s bought and rented a 3-bedroom apartment worth £130k downtown Yaoundé the capital city

Mali Cluster Manager
British American Tobacco
August-2016 - August-2020

Geography: Mali, Guinea Conakry, Guinea Bissau, Senegal, Mauritania
Number of employees: over 150 employees including 19 managers. More than 131 people in distribution teams across countries.
2019 Cluster Net Turnover: £150m (XOF 113 billion)
SONATAM factory: 2 BAT brands manufactured locally
Cluster Volume: 3.5bn sticks
Number of brands: 9
BAT Market share: 59%
Total Cluster Budget: £4.5m

Director of the Dunhill International Plant Construction Project
Capital expenditure: £15m (XOF 12 billion)
Production Capacity: two production lines totalling 3bn sticks

Key Responsibilities & Achievements:
1) Set up a new business model and developed new Route to market and distribution expansion programs leading to increased business unit sales and operating profit by +6% and +15% per annum respectively from 2016 to 2019.
2) Transformed Mali from a mono-brand and mono-segment market to a market where the business operates in the four segment (premium, aspirational premium, VFM and low) with 3 different brands within four years.
3) Introduced and developed modern trade and key account management in Mali through negotiated partnerships with Total, Vivo Energy petrol forecourts and few commercial store chains that account for 2% cigarettes market volumes after 4 years
4) Carried out factory relocation feasibility studies, negotiated and obtained all regulatory approvals, signed strategic partnership with Imperial Tobacco and Mali government under manufacture under license agreement, was granted custom duties and taxes exemptions under Mali investment code for construction of 3 billion sticks Dunhill factory in Bamako for commercial production in October 2020
5) Drove Dunhill International +14% price increase's business case in 2018 and executed related pricing strategy with -11% volume impact when plan forecasted -25%, generating +£2m positive impact on first's year bottom line.

West Africa Area Head of Strategic Planning & Insights
British American Tobacco
September-2013 - July-2016

Geography: 25 countries in Central and West Africa divided into two business units Nigeria and WAM - West Africa Markets (the rest of the 24 countries)
SP&I Number of employees: 16 staff, all managers
Area Volume: 24bn sticks
Number of brands: 70+ across the Area
Research Budget: £3.5m
Number of research projects in the portfolio: 51
Number of Research Agencies: 5
2016 Area Net Turn Over: £400m
Key Responsibilities & Achievements:
1) Led tobacco industry insight, foresight, knowledge, and intelligence generation for all West and Central Africa countries that have revitalised brand portfolio and product strategy – number of brand variants in Nigeria increased from 13 to 20 within 4 years driven by new insights and consumers segmentation.
2) Led competition strategy development for west Africa markets with very satisfactory results since one competitor ambitious entry in Nigeria was curtailed and only achieved 3% share of market after 5 years despite of massive marketing investments that were 3 times what BAT was spending on same brands category.
3) Developed gigantic data and information digital library on West Africa markets using Microsoft SharePoint where all markets volumes and financial performances, marketing activities evaluations carried out by SP&I team are stored.

West Africa Area Planning & Information Manager
British American Tobacco
February-2012 - August-2013

Key Responsibilities & Achievements:
1) Oversaw S&OP process and increased visibility and accountability into key forecast accuracy metrics by identifying sources of error and developing mitigation plans; this improved accuracy from 65% average before 2012 to 91% in 2016 across all 25 countries
2) Developed price planning/simulation tools as input to annual company plan and for pricing and excise related discussions/scenarios – margin squeeze in Nigeria and two price increases took place in Cameroon and Ghana in 2013 after many years of no pricing activities
3) Reduced write-off costs to £1m from potential £3.5m driven by improved demand forecasting, inventory, and early warning systems

West Africa Markets Planning, Information & Insights Manager
British American Tobacco
August-2008 - January-2012

Key Responsibilities & Achievements:
1) Delivered west Africa markets segmentation and typology using different business models and function of supply factories, distribution models, invoicing entities, and transportation modes, and this project led to more predictability and visibility across primary and secondary supply chain.
2) Oversaw west Africa markets sales and operational planning process (S&OP) and increased forecast accuracy from 50% average before 2008 to 65% by 2012
3) Substantially reduced write-offs costs from colossal £9m in 2006 to less than £1m by end 2011 in west Africa markets driven by improved demand forecasting, supply planning process and robust collaboration between supply chain and marketing teams.

CEMAC Supply Chain & West Africa Logistics Manager
British American Tobacco
July-2006 - July-2008

Key Responsibilities & Achievements:
1) Successfully closed Yaoundé factory, devised, and implemented short-term and long-term plans, optimising supply chain management, and improving value relating to annual expenditures, including migration of locally manufactured brands to South Africa with no business disruption.
2) Successfully managed finished products sourcing change & logistics processes & routes design optimisation project across West Africa markets. Redesigned west Africa supply hub (Nigeria, South Africa) & demand (markets) connections with minimal disruptions to operations.
3) Oversaw BAT ERP migration from CS3 to SAP by leading deployment of SAP Financial, Sales and Distribution, Production Planning and Material Management modules in Cameroon.

Project Office & Project Manager CEMAC
British American Tobacco
February-2004 - June-2006

1) Successfully delivered factory renovation with installation of 2 production Maker/Packer lines worth £7m and 4bn sticks capacity within budget and time constraints while achieving quality product standards as required by business case.
2) Managed factory incinerator installation and commissioning to comply with environmental and sanitary regulation.
3) Delivered wastewater treatment plant construction and commissioning to show BAT commitment to business sustainability.


National Higher School of Engineering, Yaoundé
October-1994 - September-1999

Master's degree in mechanical engineering
Specialty : Energetics