Vanessa W.


I would love to develop further my experience & career in Africa.
First for the potential of development of the country, of businesses, of people.
Second for the mindset (agility, flexibility, less definition and procedures),and possibility to contribute to a real drawing of things.
Third for personal reasons : I always felt and believe my whole life won't happen in Belgium (or Europe). The culture, life, social experience, are something a need for a personal fulfillment.

I do believe I can bring my sales & management experience to the next level, and also use this experience wisely for local goals.


Regional Director Retail & Department Stores
IKKS Group
May-2018 - Present

Regional Director – Retail and Grands Magasins
Sales leader for Belgian and German markets.
People manager of 64pp incl. 30 direct reports.

*Business management and KPI analytics, on brands and store levels. Merchandising actions and sales development. Stock management. Business training and coaching of Store Managers.
*Recruitment, set op of evaluations and creation of development plans. HR management (budget, plannings, contracts, admin, legal). HR coaching and training of all employees.

Needed and Developed Skills :
Global vision and optimization of interactions between sales, marketing, logistics and teams. Development of own managerial skills and coaching of middle-management staff.

Retail Coordinator Bobbi Brown & Jo Malone London
Estee Lauder Companies
September-2017 - May-2018

Retail Coordinator for 2 brands in the Benelux market.

Responsible for the turnover of both brands (16M€) through the management of Field teams
Sales management and planification, negotiation and implementation with corresponding Key Account retailers

Needed and developped skills :
Sales coaching and people management of large and various teams
Sales vision and execution in a though and highly competitive (cosmetics) market

Sales & marketing manager - Hamilton
The Swatch Group
January-2014 - September-2017

Started as “Account manager” – Then “Sales & Marketing manager” for the brand Hamilton (part of the Swatch Group Ltd.)

Strategic development & implementation of Hamilton on sales & marketing perspective
Sales responsibility for 980k€ at key retailers and independent POS
Long term development and short term profitability of the brand Education and coaching of sales staff
Marketing responsibility of 80k€ budget : Marketing campaigns - Visual merchandising – PR - Online & offline communication

Needed and developped skils :
Day to day brand management in a B2B2C market.
Commercial negotiations and construction of brand notoriety.
Close follow-up to ensure a qualitative development of the brand experience

Category Sales Specialist
Mars Inc
September-2012 - January-2014

“Category Sales Specialist”
Sales representation for 130 supermarkets in the FMCG retail market.
Key Account Management of 1 Cora Supermarket with negotiation of annual promotion plan

Marketing intern
September-2011 - March-2012

Internship as “Assistant Product manager” in the Professional Products Division for 6 months
Operational Marketing, setting up animations and follow up of related sales.


Universitary Certificate in Life Coaching
Université Catholique de Louvain
September-2020 - June-2021
Post degree in Advanced Marketing Management
ICHEC School of Management
September-2014 - June-2015

Post-degree in Advanced Marketing Management (evening courses with professionals)

Master in Business Administration
Solvay Business School
September-2006 - June-2011

Bachelor and Master degree at Solvay Business School (Brussels, Belgium)
Specialty in Marketing and Management