NEELI N.

Summary

“I’m a greater believer in luck, and I find the harder I work the more I have of it.”

Experience

SENIOR MANAGER AFTER SALES & MARKETING
CAPITAL DIAMOND STAR GROUP
Myanmar (Burma)
December-2017 - Present

AFTER SALES & SERVICE Key Result Areas:

Ensuring compliance with brand standards & other statutory requirements and achievement of After sales turnover in terms of labor & parts revenues

Guiding a team of 30 members of Service & Spare Parts Team for John Deere Myanmar Region Business and formulating monthly MIS report to JD team for ongoing & action plan for After Sales Teams

Managing the service delivery & service marketing (sales of AMC & contracts, parts) and establishing new service network as per sales volume for Myanmar Region

Monitoring the spare parts & work orders through KERRIDGE System, providing technical support to the clients and escalating issues through DTAC System

Directing new branches appointment with 3S Facilities, controlling direct & indirect expenses for after sales budget and managing complaints relating to warranty through JD portal

Organizing customer clinic & service campaigns on monthly basis, enhancing customer satisfaction matrices through on-time delivery of spare parts and monitoring customer complaints & warranty issues

Performing PDI & installation monitoring on daily basis with 5S implementation at shop floor and maintaining the MTTR target to reach & fix issues <24hours

Designing annual market segment strategy & ensuring its implementation, setting pricing parameters for strategic products and creating strong technology pipeline through innovation

Heading the entire gamut of operations for P&L management, product launch, business planning & execution, sales & marketing and heading top-line and bottom-line revenues for all units

Devising commercial strategy in sales unit and managing commercial performance including sales, customer services, channel management and local marketing within the sales unit

Leading the day-today operations and corporate business development for exploring new business opportunities including sales, marketing, customer service and strategic alliances

Establishing product-market fit & validating business model for new-age business and collaborating with other business leaders to for formulating development strategies to meet current & future growth requirements

Formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through; ensuring the strategic objectives were well understood and executed by the team

Conducting monthly sales forecasting and competitive analysis to determine accurate performance levels and need for growth into current & additional vertical markets and product categories

Creating & sustaining a dynamic environment that fosters development opportunities by motivating high performance amongst team members

MARKETING OPERATIONS Key Result Areas

Responsible for managing the company's marketing initiatives and managing the JD activities through DEALER PATH systems and monitoring on monthly basis to achieve company goals

Using market research and analysis to direct marketing strategy to generate sales to Sales funnel and act as a pillar to support Sales & Service teams

WATCH EYE on competition every minute to understand the customer responses on analyzing market behavior for develop new strategies

Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects

Annual Dealer Business plan implementation for planned marketing activities, utilization of budgets for activities such as ETD, Pocket Demo’s, seeding unit’s performance tracking and ensuring plan is aligned with Company objectives.

Identifying key markets where product introduction is required and initiate the development of 3S facility in coordination with other depts.

Product positioning at the right place and giving directions to company to penetrate right product to right market

Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives

Working with various Marketing mediums and taking Marketing strategy forward such as Print media, Newspapers, magazines, printed telephone directories, billboards, Radio, Television, Telemarketing which can be extremely effective to the market

Support strategy to new products such as Combine harvesters, Implements and coordination with different suppliers to bring reasonable and reliable products to JD customers

Directing the CFT’s to meet the customer expectations and always working towards customer delight for JD products.

Education

BACHELORS DEGREE MECHANICAL ENGINEERING
RAJASTHAN VIDYAPEETH
India
April-2010 - Present

BACHELORS DEGREE IN MECHANICAL ENGINEERING

DIPLOMA IN MECHANICAL ENGINEERING
OSMANIA UNIVERSITY
India
March-1996 - August-1999

DIPLOMA IN MECHANICAL ENGINEERING