Baidy Kaba B.

  • Experience

    Regional Sales Manager Africa
    Exide Technologies GmbH
    September-2014 - Present

    Regional Sales Manager / Africa
    Exide Technologies GmbH in Büdingen – Germany
    Energy Storage Solutions
    Acting as Territory sales representative for industrial energy storage solutions, related equipment and services; Developing strategy to grow profitably the Exide Network Power market position and revenue Africa; Developing direct sales to all relevant channels inside Africa (OEM, EPC, system integrators, distributors, engineering consultants, service companies and end users), prospecting new account and growing business with existing accounts; Overviewing indirect sales opportunities to Africa that are served through European distributions channels and coordinate the commercial activities with European’s sales teams as required; Elaborating quotations and agreements with customers in Africa, with full responsibility for pricing, commercial terms-of-sale and margins; Responsible for meeting sales and service goals as assigned by Exide Top Management; Customer contact, including personal visits as required and other forms of follow-up; Training of customers’ personnel regarding battery sales, technical information and programs; Trade show coordination and presentations as required; Market insight and information retrieval as required to having an up to date and comprehensive view of the African industrial batteries market, the main potentials, competitors and projects; Sales call reporting, budget planning and other administration as foreseen for Exide sales team; Working closely with customer service and other Exide departments to optimize customer satisfaction and resolve eventual problems.
    Key achievements:
    • Grown territory sales revenues by 50% in 2017, and 45% in 2018
    • Grown territory sales margin from 17% to 20% in 2017, and to 25% in 2018
    • Increased number of channel partners by 30% in 2017, and by 60% in 2018
    • Increased number system integrators by 40% in 2017, and by 70% in 2018
    • Increased number of end-users by 15% in 2017, and by 25% in 2018


    University of Applied Sciences Offenburg
    October-2005 - March-2006

    Postgraduate studies
    MBA “International Business Consulting”
    University of Applied Sciences in Offenburg - Germany