I am looking for a new challenge
Sales Engineer Africa & central Asia
Period: 2018 - Present
Company: Celtic Cooling BV
My tasks: Commercial and technical work.
Principal responsible for the sales in West-East Africa, North Africa and Central Asia.
For the Ghana branch, leading and intensive cooperation and guiding the local sales team and
Many trips to and through Africa, acquisitions, networking, relationship management, working
together with local parties, agents and partners, visiting customers, trade fairs, seminars, trade
missions, negotiations with local companies. Developing and engineering projects and
Developing and engineering and selling a workable strategies to farmers (fruits & vegetables),
storage companies (fish), cooperatives and government projects.
There is much more to tell about my enthusiasm and the work in Africa and I would like to tell
you in a personal interview.
Engineering company, expertise in Off-Grid Renewable Hybrid Solar Systems, control
technology, ISO 9001- VCA** certified electrical installation, RPS Systems.
Managing sales team, supervision, intensive work and guidance with distributors and agents.
Primarily responsible for monitoring company policy and company procedures.
Responsible for sales and targets, weekly reports and end-of-year reporting.
A lot of (inter) national travel, sales of capital goods (ALL IN ONE System, Generator, Hybrid
package and Solar) Off Grid Hybrid System. The Green Generators are used in the Netherlands,
Europe, Africa, Middle East, Asia (EMEA Countries) and the United States to governments,
municipalities, construction companies, hospitals, aid organizations, multinationals and local
companies, etc. Through acquisitions (cold & hot) , relationship management of existing and new
customers, tenders, marketing, making and giving presentations, online networks, making
quotations and contracts, travelling with trade missions, responsible for a process from contact to
Visits from and participation in national and international trade fairs.
Achievements: Increase Markets share, increase Networks (inter) National
Key Activities & Responsibilities: Commercial and Technical tasks
Buying & Selling, B2B – B2R – Product development - FMCG food /non-food to national and
international distributors, large retail - chain stores – supermarket stores
Set up annual sales plan and responsible for proper execution and results Turnover targets
responsibilities for total commercial route large accounts, tender processes
Marketing B2B, B2R and customer relations/cold acquisition large accounts, commercial
Negotiating and maintain relation between customers and HQ with suppliers, distributors,
wholesales and chain stores – large accounts
Retail control, price strategy, selling strategy, delivery strategy and stock strategy
Determine new sales opportunities with existing clients through up-selling and cross - selling in
Europe, Middle East, Africa and Asia (EMEA countries)
Release and follow up of quotations and coordinate tenders
Product development, conceptually / project B2B and B2R
Attend and provide sales and marketing support and promotional events (exhibitions)
Responsible for existing customers, actively enhancing the business growth by means of selling
additional services and after sales service
Achievements: Sales Improvement, increase customer base on national and international base.
1999 – 2003 BSc - HBO- University Economics / Marketing – Bachelor Degree
1979 – 1981 BSc - HBO- University Automotive Business – IVA - Bachelor Degree
1973 – 1978 High school – HAVO - Spinoza Lyceum Amsterdam – Degree