Frans J.

Summary

I am a senior telecoms leader with a verifiable performance-orientated track-record, currently CEO of Cellcom in Guinea-Conakry, earlier roles included CEO positions with Geotab Africa, MTN Liberia, MTN Guinea-Bissau and MTN DR Congo.

My career has encompassed company leadership with full P&L ownership, creating & rolling out new commercial strategy, building / developing great multinational teams, leading start-ups, handling senior stakeholder relationships (regulators / governments etc), rebranding & re-launching companies, leading cost reduction programs, driving sales & business development growth, bringing new products & services to market, leading challenging trades union negotiations and driving significant improvements to customer experience. I possess an excellent track-record of driving large increases in revenue and profit; successfully turning-around under-performing operations.

I have worked across Africa in 22 countries; a continent I love. I am decisive, driven, committed and entrepreneurial with highly-developed communication, relationship and negotiation skills.

Experience

CEO
Cellcom
Guinea
April-2016 - Present

Leads the company with full P&L ownership; develops and implements commercial strategy with 420 employees and 2,4 million customers.

• Designed and implemented a complete value proposition restructuring based on developed value and usage segmentation models. The program resulted in a threefold increase in cash margins, a more diversified customer base across various tariff plans, data revenue increases of 60% and data penetration of over 30% into the base and growing.
• Asset sweating drive through a targeted program under project 24/365 that significantly increased the revenue per site, whilst driving down average costs. Cellcom now generates more than double the revenue per site than its closest competitor.
• Cost control implementation resulted in significant savings across several key performance areas: Fuel. Network Operations, Spare Parts, Security, Consumer Goods Subsidies, Distribution and Marketing all significantly optimised and reduced.
• Distribution channel development resulted in current footprint of more than 24k sales points, alliances with a variety of major brands including Pan-African brands such as ECOBANK, Islamic Bank, Sheraton Hotels as well as a number of local agreements covering pharmacies, retail outlets, online resellers and international airtime transfer players.
• Human Resources restructured and targeted key performance measurements designed and implemented. Also renegotiated a structured collective bargaining agreement with very active union leadership for a period of 36 months.
• Cellcom in many respects punches well above its weight and currently holds a health market share vs CAPEX deployed in field.

EBITDA and profits increased and we won best company award in 2016, 2017 and 2018.

CEO
GEOTAB Africa
South Africa
September-2014 - March-2016

Sub Saharan Expansion and Growth Focus

Geotab operates under license of the Geotab Canada Group, and is based in South Africa with a footprint across Africa and the Middle East.

Geotab is a global leader in telematics, providing open platform fleet management solutions to businesses of all sizes. Geotab’s intuitive, full-featured solutions help businesses better manage their drivers and vehicles by extracting accurate and actionable intelligence from real-time and historical trips data. Many Fortune 500 companies rely on Geotab’s technology to provide measurable management data.

One of our core values at Geotab is to innovate and continuously seek ways to improve. We are committed to advancing technology, empowering businesses and making the roads safer for everyone.

Commercial Executive
Imperial Group
South Africa
January-2013 - August-2014

Sub Sahara Africa Business Development and Growth Focus

Imperial Holdings Limited is a JSE listed South African-based holding company, employing over 49 000 people in 33 mainly African and Eurozone countries, operating exclusively in the logistics and vehicle sectors, as:

Imperial Logistics: active in transportation, warehousing and distribution management, providing integrated supply chain and route-to-market solutions to global and national market leaders, generating 43% and 45% of group* revenue and operating profit respectively, with 67% of operating profit generated internationally; and

Motus: operates across the motor vehicle value chain (import, distribution, retail, rental, aftermarket parts, and vehicle-related financial services) generating 57% and 55% of group* revenue and operating profit respectively, with 12% of the operating profit generated internationally.

CEO
Rorotika (Pty) Ltd
South Africa
January-2011 - January-2013

Diversification and Growth Focus

Rorotika today is better known as Digitata and part of the 4Sight Group of listed companies.

Digitata Limited focuses on delivering intelligence in the mobile telecommunications and digital media arenas, enabling mobile operators, brands and agencies to offer their customers greater value and an enhanced user experience.

This is achieved through the application of Machine Learning (ML) and Artificial Intelligence (AI).

The company products and services are provided by three streams:

Dynamic Tariffing™, trusted by operators to intelligently price calls, SMS and data, now applies this same intelligence to a segment of one. Our smart app, SnapTariff, provides data control and management, feedback on customer usage and behaviour, and the ability to present real-time offers such as smart bundling.

Digitata Insights has reinvented consumer engagement. The holy grail is to have consumers actively seeking engagement. By gamifying the journey the consumer proactively embarks on a fun, interactive and immersive experience. This offers the brand an unprecedented opportunity to reach and engage with the consumer.

Digitata Networks provides intelligent vendor-agnostic network configuration management, performance/revenue monitoring, asset tracking and customer experience management products, services and solutions to transparently monitor, control and automate all major mobile technologies across multi-domains.

CEO
MTN
Liberia
January-2009 - January-2011

Market and Revenue Growth Focus

Lonestar Cell/MTN Liberia is a telecommunications company based in Monrovia, Liberia. The company owns and operates the largest wireless telecommunications network in Liberia. Founded in 2000 by Beirut-based Investcom, the company became a subsidiary of the South African conglomerate MTN Group following MTN's acquisition of Investcom in 2006.

MTN Group Ltd. is a Pure-play emerging markets mobile telco operator at the forefront of technological and digital changes. From MTN's headquarters in Johannesburg and guided by the Group's values, it is delivering a bold, new Digital World to the group's 217 million customers across Africa and the Middle East.

In just over two decades, through MTN's extensive investment in advanced communication infrastructure and by harnessing the talent of its people, the Group has grown rapidly to offer voice, data and digital services to retail customers in the 22 countries in which MTN's operations have telecoms licences. The Group also offers enterprise solutions to corporate and public sector customers in a total of 24 countries.

MTN's brand is among the most admired brands in Africa as well as among the most valuable African brands.

CEO
MTN
Guinea-bissau
January-2007 - January-2009

Market and Revenue Growth Focus

MTN Guinea Bissau is a telecommunications company based in Guinea Bissau. The company owns and operates the largest wireless telecommunications network in Guinea Bissau. Founded in 2000 by Beirut-based Investcom, the company became a subsidiary of the South African conglomerate MTN Group following MTN's acquisition of Investcom in 2006.

MTN Group Ltd. is a Pure-play emerging markets mobile telco operator at the forefront of technological and digital changes. From MTN's headquarters in Johannesburg and guided by the Group's values, it is delivering a bold, new Digital World to the group's 217 million customers across Africa and the Middle East.

In just over two decades, through MTN's extensive investment in advanced communication infrastructure and by harnessing the talent of its people, the Group has grown rapidly to offer voice, data and digital services to retail customers in the 22 countries in which MTN's operations have telecoms licences. The Group also offers enterprise solutions to corporate and public sector customers in a total of 24 countries.

MTN's brand is among the most admired brands in Africa as well as among the most valuable African brands.

Education

Masters SCQF Level 11 - Dip Company Direction
Institute of Directors UK
United Kingdom
January-2017 - December-2018

1. Understand board’s role, its dynamic, power, influence and conflicts
2. Knowledge of important topics: risk and crisis management, decision-making, mergers and acquisitions, and board performance
3. Relevant techniques and tools to improve personal skills and that of the board
4. Evaluate and improve the performance of board, its committees and individual directors

Bachelors SCQF Level 9 - Strategy for Directors
Institute of Directors UK
United Kingdom
January-2017 - December-2018

1. Strategy and the Board
2. Strategic Analysis
3. Strategic Choice
4. Strategy Implementation

Bachelors SCQF Level 9 - Finance for Directors
Institute of Directors UK
United Kingdom
January-2017 - December-2018

1. The Financial Role and Responsibilities of Directors
2. Understanding and interpreting financial statements in accordance with accounting principles and standards
3. Assessing financial health: A structured framework for financial analysis
4. Management accounts and the statutory financial reports of a company
5. Sources of finance available, relative advantages and disadvantages
6. Creating Value
7. Corporate Failures and Managing Risks

Bachelors SCQF Level 9 - Leadership for Directors
Institute of Directors UK
United Kingdom
January-2017 - December-2018

1. Leadership
2. Understanding Self and Others
3. Leading teams
4. Leading your organisation
5. Leading beyond the organisation

Bachelors SCQF Level 9 - Role of Directors and Board
Institute of Directors UK
United Kingdom
January-2017 - December-2018

1. Corporate Governance
2. The Company’s Legal and Regulatory Environment.
3. The Director’s Role
4. Board Structure, Operations and Practice
5. Strategic Risk Evaluation and Management
6. Stakeholder Management
7. Employment law and Health and Safety