Joel O.


In Summary, I have 10 years + in advertising/Brand Development ( Media management/ Brand Strategy/ Account Management / Events & Product Launches) in Abidjan/Sierra Leone /Liberia/Conakry and short project in Senegal. ( In Advertising Agencies and Brand & Comms Teams) I recently took a role @ CFAO MOTORS Ghana - as Business Head for the Mitsubishi & Citroen brands , to improve my Commercial & Business skills. In case you have a marketing / brand / communications role in West Africa . 00233 56 0000 128 /


Business Head Mitsubishi & Citroen ( Business Development)
- CFAO Ghana Limited
April-2018 - Present

Identifying & developing strategic business relationships with key accounts & other potential customers,
Develop & Sustain business relationships with B2B customers | New Business Development Lead |
Negotiating sales contracts | Sales Team Management | Brand Development.
Successfully launch of the All New Eclipse Cross ( New Mitsubishi SUV)

Marketing Manager- Creative & Brand development
Airtel Ghana Limited-Accra
August-2016 - April-2018

Brand Custodian Strategic and Project Lead and overall management of communications campaigns
Advertising Agency engagement |Campaigns Management ( From brief | Product launch| Event|Activations)
Led the launch of AIRTEL FLEX ( Data Campaign - + 25% growth in Data users in the first 2 months)
Increase TOMA by 10% | Bonding by 12% & Brand Consideration by 5% between 2015 to mid 2017.

Business Head
Scanad Ghana Limited
January-2012 - July-2015

Strategic and Project Lead and overall management of the account | Client Relationship management
Successfully launched the Woodin Panafrican Brand Campaign since 2013/2014/2015| Media Negotiation
up to 15% off on rates ( Press/TV/Radio) for Gambia Bird and DSTV
Led the launch of Ready Business Campaign for Vodafone (Best Testimonial ad across all Vodafone Opcos)
Vodafone RED (Stress Free package - with almost 150,000 Subscription after month 1)

Account & Media Manager
Ocean Ogilvy West & Central Africa
Sierra Leone
September-2010 - January-2013

Country Representative | Media Planning & Buying | Competitors monitoring | Managing Pan African and
local Campaign: From brief to Production | Events Management | Managed Airtel Sierra Leone Rebranding
Campaign | Media Negotiation up to 15% off on rates ( Press/TV/Radio) | MTV Africa Music Awards 2010
Launching and Closing Events in Freetown| Airtel Rising Stars 2011 and 2012 : Branding / Event coordination:
Opening/ Closing Ceremony / Awards ceremony Big Brother Africa in Sierra Leone & Liberia
| 3.75G Internet and Airtel Money Launch

Media Planner | Strategist
Ocean Ogilvy
Cote d'Ivoire
August-2008 - September-2010

Media Planning and Buying | Recommend & manage media sponsorship on behalf of Clients | Media
Relationship Management | Event PR coordination | Nescafe Africa Revelation media planning & buying |
Maggi Re-branding Media Campaign West Africa Media Campaign Planning for 50 years of the National
Bank of Investment | Events: MILO WOZO Vacances (Cultural competition for Children – nationwide)
| Emirates China fair campaign

Commercial Assistant
Makkino Engineering Ltd
June-2004 - August-2005

Client Management | Order and Payment follow up | Reporting


CIM –UK Professional Postgraduate Diploma Marketing & Management (Expected in December 2018)
CIM-United Kingdom
United Kingdom
January-2018 - December-2018
European Advertising Certificate
EACA European Advertising Certificate European Association of Communication Agencies
United Kingdom
March-2013 - June-2013
CIM - Professional Diploma Marketing & Management
CIM-United Kingdom
United Kingdom
May-2007 - June-2008
Higher National Diploma
Castaing Business School
Cote d'Ivoire
October-2000 - September-2002