Joseph O.



I have over 16 years’ experience in sales, customer service and marketing involvement across key FMCGs and service industry with proven accomplishment across. It might interest you to know that during this period, I have equally acquired relevant skills which will further enhance positive yield. Such skills include:

· Strong presentation and networking skills.

· Ability to function independently as well as working as a great team player with a great flair for coaching/mentoring.

· IT savvy with professional knowledge of working with MS Office tools

· Excellent communication skills

· In-depth researching skills and ability to bring out the big picture from such research.


Regional Sales Manager
Olam International
April-2017 - Present

 Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
 Implements Marketing/ Sales strategies in order to build volumes to meet set targets of products
 Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change.
 Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
 Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.
 Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
 Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
 Implements trade promotions by publishing, tracking, and evaluating trade spending.
 Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.
 Accomplishes sales and organization mission by completing related results as needed.

Regional Sales Manager
Flour Mills of Nigeria Plc
September-2014 - March-2017

 Implemented Marketing/ Sales strategies in order to build volumes to meet set targets of products (GPF, GPCF, GPS, etc.)
 Coordinated Sales activities within assigned Region.
 Ensured consistency and adherence to brand standards and quality control protocols for all outbound sales deliverables
 Accelerated market demand through well packaged and thoughtfully designed Sales solutions and programs to drive topline Sales revenue
 Coordinated and managed office activities in Regional office.
 Coordinated events, launched activities, Trade Fairs, exhibitions, promotions, representing FMN PLC, and negotiated on behalf of the company, within assigned Region
 Trained and Mentored Field Sales Representatives (Officers & Area Managers) and ensured achievement of Regional target
 Provided backup support to trade and resolved all customer complaints and conflicts between the trade and company/rep.
 Increased brand awareness & product patronage by organizing interactive trade communications by way of forums and conferences Coordinated and reported all sales activities including market / competitive intelligence within the region to the sales management team

Area Sales Manager
Flour Mills of Nigeria Plc
July-2010 - September-2014

 Ensured Individual Sales Officers meet their target by managing and supervising their activities
 Ensured Customer retention and loyalty by developing, managing and improving customer relationships
 Professionally handled enquiries and complaints of customers
 Was Responsible for Branding and Merchandising activities in all markets within the North
 Coordinated and report all sales activities including market / competitive intelligence within the area to the Regional Manager

Sales Officer
Flour Mills of Nigeria Plc
June-2006 - June-2010

 Developed new accounts/ market within area
 Managed existing bakeries and dealers/accounts within assigned region
 Professionally handled enquiries and complaints of customers
 Implemented agreed sales plan for core business activities and products for customers within area, encompassing targets and performance measured against sales volume, customer retention and gross margins within highbrow areas in Kano, Zamfara, Katsina and Jigawa States
 Presented Golden Penny products to potential customers, particularly in the open market and across strategic HoReCa channel

Project Manager
Project Life (NGO)
November-2004 - June-2006

 Coordinated referral activities
 Represented the organisation in all referral meetings with GhAIN
 Liaised with media houses as regards activities of the organisation
 Monitored and Evaluated all Projects
 Managed Relationship within and outside government circle
 Prepared weekly and monthly activity monitoring report for management review
 Creativity/Innovation: Developed new and unique ways to improve operations of the organization and to create new opportunities.
 Foster Teamwork: Worked cooperatively and effectively with others to set goals, resolve problem, and make decisions that enhance organizational effectiveness.
 Lead: Positively influenced others to achieve results that are in the best interest of the organization.
 Make Decisions: Assessed situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization.
 Organize: Set priorities, developed a work schedule, monitored progress towards goals, and tracked details/data/information/activities.
 Plan: Determined strategies to move the organization forward, set goals, created and implemented actions plans, and evaluated the process and results.
 Solve Problems: Assessed problem situations to identify causes, gathered and processed relevant information, generated possible solutions, and make recommendations and/or resolve the problem.
 Coordinated activities of unit representatives in project focused communities/ LGAs

Acting Marketing Manager
Hands-On Institute of Information Technology
March-2004 - October-2004

 Coordinated a comprehensive marketing programme that is result oriented
 Ensured that targets for various batches are met
 Coordinated direct customer sales in key areas
 Promoted and maintained customer relations within Kano
 Coordinated activities of the marketing club to achieve the marketing objectives
 Implemented marketing principles, concepts and methodologies
 Prepared of weekly and monthly report for management review
 Generally supervised of the activities of the unit
 Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
 Sustained rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
 Provided information by collecting, analyzing, and summarizing data and trends.
 Protected organization's value by keeping information confidential.
 Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
 Accomplished marketing and organization mission by completing related results as needed.

Sales Planner/Analyst
Ambro-Liz & Sons
February-2001 - February-2004


Bayero University, Kano
January-2009 - January-2010

Masters of Business Administration (MBA) with specialization in Entrepreneurship

Bayero University, Kano
February-1993 - September-1999

Bachelor of Science