Ambrose M.

Summary

Hello,

I am submitting myself in consideration for a sales Management role in Africa.
An understanding of the market in this part of the world is highly relevant in business success abd growth.I understand the African market and how to drive shared growth and value.
The skills I have developed over the years in sales, trade marketing and distribution in both rural and urban areas are highly applicable in todays market leading me believe that I can make a substantial and immediate contribution to a business setup. I possess a powerful combination of proven ability, expertise in sales , solid communication skills, and extensive experience in customer management, selling skills, negotiation skills,distributor management, SAP and series of training which has been brought to bear and evident in my sales target achievements over time and awards received from my company. I currently work as an Area Sales Manager with one of the biggest FMCG Multinationals. I also have a great deal of understanding when it comes to logistics and warehouse management. I am also a dedicated self starter and work perfectly without supervision.

I am looking for a suitable role which not only fits my abilities but also matches my future career ambitions. I would very much like to join a reputable and forward thinking company where I can continue to demonstrate mutual respect, honesty, handwork and dedication.

Thank you.

Experience

Area Sales Manager
British American Tobacco
Ghana
January-2015 - Present

Achievements & Experience
Area Sales Manager Ghana.
January 2015-Present

 Developed sales plans and budgets, contributing to In-Market Sales target achievement for Northern Ghana.
 Built and maintained strong relationships with trade partners across Ghana with key stakeholders-key account outlets, wholesalers, retailers, distributor and government regulators.
 Identified and evaluated existing opportunities/potential customers leading to improved distribution by more than 5% across Ghana markets.
 In 2017, drove the North team at growing premium segment by more than 50%.
 Delivered consecutively on In- market sales, and forecast accuracy, working in different areas of the country.
 Ensured customer satisfaction and market analysis in BAT area of operation through constant customer engagement and data collection and ensuring market price compliance.
 Monitored market and competitor behavior proposed and developed alternative responses which have led to increased market share of 92% by close of 2017.
 Directed and implemented successfully trade programs- numerous price campaigns and six product upgrades with zero volume loss and 100% brand acceptability in two years.
 Successfully managed the secondary supply chain in order to meet strategic business objectives through identifying and improving levels of distribution, ensuring good working relations with trade and trade and distributors to optimize profit and cash flow to meet overall company objectives.
 Managed Best Distributor, For OTIF payments (BAT distributor awards 2015,2017)
 Provide leadership, training, coaching and mentorship to sales team.
 Ensure EHS compliance in Areas of operation



Trade Marketing Representative - Northern & Upper East Region
January 2014….December 2014

 Embanked on massive drives to increase distribution and brand visibility in the two regions, resulting in an 85% share of market in the area.
 Successfully implemented a competition strategy resulting in 80% decline in visibility of competition brands.
 Responsible for gathering market insights on competition
 Identification of opportunity and recruitment of trade partners across key account, retail, convenience, wholesale and Entertainment channels.
 Graduate, British American Tobacco Growth Academy program, West Africa.


Trade Marketing Representative-BAT- Upper West Region.
(September 2011-January 2014)

 Led distributor sales force to become Best distributor for the first time.
 A part of a national sales team to deliver the first ever 1.8 Billion sticks in sales volume.
 Best Trade Marketing Representative –supporting high performance teams 2013.
 Launched successfully, The Benson & Hedges brand, driving 100% brand awareness in its first week of Launch.


Assistant Trade Marketing Representative BAT - Upper East Region.
(August 2010-September 2011)

 Implemented the biggest ever volume driver in BAT, Wholesale growth program, consequently leading to a 20% increase in weekly sales volume
 Instrumental in driving and organizing the Launch of Pall mall Tens brand.



Awards, Workshops & Training (2012-2018)

 Bronze medallion-Facilitating and engaging crucial stakeholders on illicit trade.
 West Africa markets field force managers workshop (Route to Market ,Coaching, credit management, account management, inventory and warehouse management, driving winning teams)
 Growth academy leadership training- Unleash your potential.
 Growth academy leadership training- Personal management.
 Positive – Marketing Excellence Model for BAT
 Series of training in product knowledge and integrity.
 Best trade marketing representative, supporting high performance teams, BAT.



Trade marketing representative-Northern & Upper East Regions
British American Tobacco
Ghana
January-2014 - December-2014

 Embanked on massive drives to increase distribution and brand visibility in the two regions, resulting in an 85% share of market in the area.
 Successfully implemented a competition strategy resulting in 80% decline in visibility of competition brands.
 Responsible for gathering market insights on competition
 Identification of opportunity and recruitment of trade partners across key account, retail, convenience, wholesale and Entertainment channels.
 Product of British American Tobacco Growth Academy program, West Africa.

Trade marketing representative- Upper West Region
British American Tobacco
Ghana
September-2011 - January-2014

 Led distributor sales force to become Best distributor for the first time.
 A part of a national sales team to deliver the first ever 1.8 Billion sticks in sales volume.
 Best Trade Marketing Representative –supporting high performance teams 2013.
 Launched successfully, The Benson & Hedges brand, driving 100% brand awareness in its first week of Launch.

Assistant Trade Marketing Representative
Brirish American Tobacco
Ghana
August-2010 - September-2011

 Implemented the biggest ever volume driver in BAT, Wholesale growth program, consequently leading to a 20% increase in weekly sales volume

 Instrumental in driving and organizing the Launch of Pall mall Tens brand.

Education

Commonwealth Executive MBA
Kwame university of science and technology
Ghana
August-2014 - November-2017
Bsc. Community Nutrition
University For Development Studies
Ghana
August-2006 - July-2010