Abubakar A.

Summary

Abubakar Abdul-Rahman is experienced in Digital Financial Service, Financial Inclusion, Mobile Money, Business Development, Sales and Marketing, Research, Operations Management and Information Technology. He has led in the development of an overall mobile money strategy across a broad variety of markets in Ghana and drive its implementation in order to deliver the overall revenues, market share, competitiveness, and brand targets. He has provided strategic influence for product roadmaps based on resource availability, cross-team dependencies, and outstanding commitments on what it takes to deliver on various projects. He has also provided support to mobile network operators, banks, micro-finance institutions, and other third party providers to improve and grow distribution channels, particularly through agents.

Mr. Abdul-Rahman was part of the team that developed Tigo Cash Business in Ghana. Was part of the team that won the Best Marketing Campaign, Best Mobile Money Product in 2012 in Ghana as well as the Best Mobile Money Deployment, Best Mobile Money service in 2013 in Ghana. Also an award winning employee in Mobile Financial Service - MFS.

He has worked for clients including USAID, FHI 360, RAFIP/IFAD, Tanager (Acdi Voca), Ministry of Finance and Economic Planning (MOFEP) and Helix Institute of Digital Finance. He previously worked for Millicom Ghana (Tigo Cash), Ernst and Young Ghana and the Innovation Poverty Action (IPA).

He is a Certified Risk Associate (CRA), Certificate in Operationalizing Mobile Money, Diploma in Bachelor of Arts from University of Ghana, and Business Economics Diploma from Stonebridge Associated College and Masters in Business Administration from IMF Business School and Camilo Jose Cela University.

Experience

Consultant
GreenCare Farms Limited
Ghana
January-2019 - Present

 Lead in Commodity Value Chain and across the rural, underserved communities.
 Implementation of strategies that improve financial activities of the farmer.
 Develop and maintain relationships with Farmer Based Organizations, partners and co-ordinate resources and service delivery to improve access to financial services for farmers
 Support in the development of the overall framework for the project work plan, in collaboration with project partners, including requirements, reporting, baseline, and evaluation surveys
 Monitor the activities and tracking these activities against the results framework
 Monitor program development and ensure timely compilation and reporting of data

Field Project Manager
Tanager, An affiliate of ACDI VOCA
Ghana
January-2017 - December-2018

 To facilitate and provide technical support for the SFIN project. Key responsibilities include but not limited to the following:
 Lead in Commodity Value Chain and Financial Inclusion across the rural, underserved and agribusiness sectors in the selected project areas.
 Carry out training, tracking, reporting and adaptation and implementation of strategies that improve financial literacy on activities under the Smallholder Financial Inclusion project.
 Develop and maintain relationships with project partners and co-ordinate resources and service delivery to improve access to financial services for farmers
 Manage Tigo Cash and Voda Cash agents, vendors and farmers to ensure that orders, payment schedule and other program features are fully reflected.
 Provide technical support to partners and communities to effectively engage with key actors within the specific value chains.
 Support in the development of the overall framework for the project work plan, in collaboration with project partners, including requirements, reporting, baseline, and evaluation surveys
 Monitor project activities and tracking these activities against the project results framework
 Coordinate data collection at project sites to monitor program development and ensure timely compilation and reporting of data
Achievements under the Sfin Project
 Have trained and registered 950 farmers under Masara A’ziki on Financial Literacy and Mobile Money.
 Have trained and registered 2890 farmers under Savannah Farmers Marketing Company on
Financial Literacy and Mobile Money.
 Have trained and registered 1050 farmers under Heritage Seeds Company Limited on Financial Literacy and Mobile Money.

Area Sales Manager/Tigo Cash Coordinator
Millicom Ghana Limited- Tigo
Ghana
January-2015 - July-2016

 Developed and implemented new Tigo Cash Projects in Northern Ghana.
 Designed the overall product and service enhancements and expansions.
 Developed a market strategy for Tigo Cash (including branding, communications, promotions and pricing).
 Based on market research, determined product mix and product evolution.
 Defined tariffs and commissions, planned the ordering and deployment of ATL & BTL materials.
 Establish strategic partnerships with licensed financial institutions, and other institutions for B2C transactions.
 Managed P&L and action plan to ensure that the Tigo Cash P & L are implemented
 Managed the key revenue and cost drivers
MARKET WOMEN PROJECT – SUSU (PETTY SAVINGS)
 Managed the Customer Acquisition team on Market Women MFS Project under Innovation for Poverty Action (IPA) by Cherie Blair Foundation. (Tigo Susu).
 Worked with the Sales and MFS team in Rwanda (May 2015) for 2 weeks.
 Worked with Micro Save Consultants from Kenya, USAID, fhi360.

Tigo Cash Area Quality Officer
Millicom Ghana Limited- Tigo
Ghana
March-2012 - January-2015

 Performed risk based evaluation of project areas to ensure coverage of high-risk areas of Tigo Cash’s operations whilst balancing the risk and cost of control.
 Established sales objectives for immediate Tigo Cash Field Managers
 Implemented organizational sales programs by developing area/ territorial sales action plans
 Forecasted and develops sales quotas for his/her Tigo Cash Field Managers and Direct Sales Representatives, in accordance with organizational sales targets
 Monitored project area’s sales numbers by scheduling and assigning Tigo Cash Field Managers & Direct Sales Representatives goals and following up on results
 Improved on organizational sales goals by recruiting, selecting and training Tigo Cash Field Managers.
 Maintained professional knowledge by attending educational workshops, establishing personal networks and participating in professional societies
 Contributed to sales and marketing team by accomplishing and or exceeding set goals

Education

Human Resource 2.0
IMF Business School
Spain
May-2017 - May-2018

Human Resource Management
Recruitment and Selection
Work Management
Organisational Communication
Corporate Social Responsibility
Organisational Culture Design
Organisational Modelling and Development

Master in Business Administration
IMF Business School and Camilo Jose Cela University
Spain
January-2017 - March-2018

MBA

Operationalizing Mobile Money
Digital Frontiers Institute
South Africa
May-2017 - July-2017

Operationalizing Mobile Money

Certificate in Risk Management
Organisations for Certified Risk Managers
United Kingdom
August-2016 - February-2017

 Certificate in Risk Management (Certified Risk Associate)

Diploma in Digital Marketing
Shaw Academy
Ireland
March-2016 - July-2016

Diploma in Digital Marketing