1 - Own the vision and the culture of the company –
2 - Provide the proper resources –
Have a deep understanding of all aspects of the business to be able to ensure the business has:
The correct people in place
The correct assets and capital.
The correct tools
The correct attitude to the service industry
3 - Make decisions –
The CEO is the ultimate decision maker, covering a breadth of issues – product, financial, legal, HR…Slow decisions destroy moral. Involve all the staff on decision making.
4 - Oversee and deliver the company’s performance –
Take an active role in driving performance. Maintaining a keen awareness of the industry and market, and being in touch with the core business functions to ensure proper execution of tasks.
Compliance with all legal and regulatory documents and monitoring of compliance. Matters of compliance include:
• Financial – Taxes and statutory reporting, for both KE and TZ.
• HR – compliance with Labour and Immigration law, for both KE and TZ.
• Licensing – for company activities, including transport licensing, for both KE and TZ.
• Insurance – legal liability for DMC activities can be onerous, and extensive insurance coverage and support, compliance with company procedures, licensing, training, and risk assessment, are an essential part of the business.
Mission, policy, strategy and planning
Trends and development in the Safari Industry are fast evolving, volatile and competitive. The company needs to be clear where its short term, and long term strategy and goals lie, and needs to be proactive and responsive to change; in order to remain a successful market leader.
Management and administration
Manages the day-to-day operations of the business, and assures a smoothly functioning, efficient organization.
Assures program quality and organizational stability through development and implementation of standards and controls, systems and procedures, reporting and regular evaluation.
Assures a work environment that recruits, retains and supports quality staff. Assures process for selecting, development, motivating, and evaluating staff. Recommends staffing to Board, recruits personnel, negotiates professional contracts, and sees that appropriate salary structures are developed and maintained.
Specifies accountabilities for management personnel and evaluates performance regularly.
Marketing & Sales –
The CEO serves as the chief spokesperson (ambassador) for the company to the Safari travel industry, both locally and internationally.
Ensures the company brand and message is effectively disseminated to the market.
Contracts with key customers, agreeing service levels, contracts and pricing.
Listens to clients, and suppliers, in order to improve services.
Responds to complaints
Promotes product and services that are operated in a cost-effective manner, employing economy while maintaining an acceptable level of quality.
Oversees the fiscal activities of the organization including budgeting, reporting, and audit.
Works with the Board to ensure financing to support short and long term goals.
Acts as an advocate, within the public and private sectors, for issues relevant to the company.
INDICATORS OF GOOD PERFORMANCE OF THE JOB:
• Growth of turnover across the group.
• Effective budgetary control, operate better than or at budget levels.
• Smooth relations with all partners, representatives, customers and suppliers in the market.
• Motivated, happy and productive staff and departments.
• An efficient pro-active operation, with minimal operational crisis.
Professional Qualifications, and relevant working experience:
Graduate - a degree in leisure travel & tourism / management / marketing & IT / business, would be advantageous.
5 years experience – in a senior management position within the Safari Industry.
Skills identified for satisfactory performance of the job:
A passion for African Safari, upmarket travel and wildlife - the CEO must understand and be passionate about the product they are selling.
Experience in what a DMC needs to deliver
Business savvy – as the company’s leader this position requires an individual with knowledge of, and experience in, corporate management and administration.
Prepared to Travel and visits agreed and budgeted trade shows
Leading change – this individual deals effectively with demanding situations, and the fast paced developments in the industry, especially with regard to IT innovations and opportunities.
Interpersonal skills – as the “face” of the organization, the CEO is responsible for the reputation and image of the company.
IT skills – company operations are all software based, and the CEO should be able to operate and understand all aspects of the working tools of the company