First of all JobnetAfrica thinks it’s important to acknowledge that Africa tests an investor’s patience. Time horizons and return models that fit other markets don’t always work in Africa. But having said that, the conversation about Africa is shifting from one of “deficits” and “gaps” to one about opportunities, prospects, ventures and creativity. Here are 5 reasons why JobnetAfrica thinks it is a good time to invest in Africa.
1. Africa needs ‘connectors’
Missing across much of sub-Saharan Africa are the roads, rails, ports, airports, power grids and IT backbone needed to lift African economies. This lack of infrastructure hinders the growth of imports, exports, and regional business.
Companies that can connect Africans and markets can prosper.
2. Customers are changing
With the growth of Africa’s middle class, we’re seeing development of new expectations. Educated, urban professionals are young, brand-aware and sophisticated in terms of their consumption.
3. Digital transformation
Africa leads the world in mobile adoption, which continues to offer the biggest cross-sectoral economic opportunities. Mobile payment networks, pioneered in East Africa, opened the wired, global economy to poor, unbanked city and rural dwellers.
4. Africa is diversifying
African economies are finally beginning to diversify beyond commodities, though this is still in the early stages. Africa is seeing a returning diaspora that recognizes the potential and opportunities in their own countries.
5. Africa can lead in sustainable development
In energy, technology, supply chain design and other areas, Africa has the ability to look at what works elsewhere then fashion its own answers. It can openly embrace new technology and ideas, with no historical imprint from which to break free.
You can read more about these African Leadership Lessons on The World Economic Forum.
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