5 ways to make your LinkedIn profile stand out

POSTED Sep 3, 2020 BY Ingrid Verhagen

A recent study found that 122 million people received an interview through LinkedIn, with 35.5 million having been hired by a person they connected with on the site. At JobnetAfrica we understand that Linkedin is a very relevant platform and therefore our recruiter Ingrid Verhagen wrote this blog on how to make your Linkedin profile stand out. 

1. Who is your target audience

The first step is to define how to speak to your key audience. Then create a story focused on your contributions, your career so far, and the values that are important to you—all personalized to the right audience. Think about how you would tailor your content differently for your clients, peers etc. and adapt.

2. Craft simple updates to your Introduction

Listing industry information—such as Financial Services, Mining or Oil & Energy —leads to up to 9 times more profile views and can help you get discovered up to 38 times more in recruiter searches, according to LinkedIn data. Plus, adding something as simple as your location in your profile can help you get up to 19 times more profile views.

Start small by updating your intro section to include your industry and your location. Then, to take it a step further, add or refresh your profile photo and background photo, and be sure to add a headline, the one-liner that appears under your name. These small steps can lead to great prospects.

3. A strong Summary

Your summary is the one place you define yourself in your own words, free of start dates and titles. Whether you use it to put career choices in context, highlight your biggest achievements, or show off your personality, the summary is your chance to put your best self out there.

4. Lead with impact and results

Remember: your LinkedIn profile is NOT a resume. Yes, it’s important to paint a picture of what you do day-in and day-out in your role. Consider using this technique and instead of giving a narrative of your past (“15 years of experience in social selling…”), give a glimpse of your future, or what it would be like to work with you (“In ten years..)  This is also a good idea, if you are still at the early stages of your career, or if you are in the process of changing careers, as you are able to shift focus to your future instead of your past.

5. Your profile picture

When you change your profile picture visibility to public, you make yourself easier to be found (and trusted!) by those who look for you via search engines or other networks. Choose a good-quality background picture that represents you or the company or cause you work for. You can also choose a picture that represents something you are interested or passionate about. To help showcase your accomplishments, add rich media such as photos, videos, presentations, and websites.

Not sure where to start? Your Summary and Work Experience sections can be great places for a little visual love.


Check JobnetAfrica for CV writing, Linkedin profile and Africa career advice and if you have any questions, contact us at contact@jobnetafrica.com.